How Do You Measure Success for Your Website?
Most small business owners can rattle off their top sales or revenue goals without blinking.
But ask them how their website is helping them get there? That’s where things start to get
fuzzy.
Your website is one of the most overlooked and underutilized assets in your business — and
that’s a problem. In an era where your clients, partners, and prospects will almost always
check you out online before picking up the phone, your website should be a powerful part of
your ongoing growth strategy… not an afterthought that gets a facelift once every few years.
Your Website Is Always Selling You — Even If You’re Not Selling Online
You don’t need to run an e-commerce store for your website to be generating real business
value. Your website is often the first impression someone gets of you and your business.
Whether you’re sleeping, traveling, or in a meeting — your website is your 24/7 salesperson.
It’s your brand ambassador. And it should be doing more than just “existing.”
If your website isn’t helping you build trust, educate visitors, generate leads, or open new
conversations — it’s not doing its job.
5 Practical Ways to Measure Website Success
- Track Website Traffic Trends
Use tools like Google Analytics or Fathom to monitor how many people are visiting and
where they’re coming from (search, social, direct, etc.).
- Review Bounce and Engagement Rates
Are visitors sticking around or leaving right away? A high bounce rate usually means
your site isn't relevant, helpful, or trustworthy enough.
- Count Real Leads or Inquiries
Are you getting form submissions, calls, or appointment bookings from your site? These
are signals your site is actively supporting your business goals.
- Measure Page Performance
Are your most important pages getting the attention they deserve? If not, your
navigation or content strategy might need adjustment.
- Check Mobile Experience
More than half your traffic is likely from mobile — make sure your site is fast,
readable, and easy to navigate on small screens.
Bonus: Two Things to Do As You Grow
- Track Micro-Conversions
Are visitors engaging with CTAs, downloading resources, or subscribing to your
newsletter? These “small wins” build long-term success.
- Audit Your Messaging and Brand Experience
Does your site reflect your values and voice? Make sure new visitors quickly understand
what you do and why it matters.
You Don’t Have to Figure This Out Alone
We work with small businesses every day who are just now realizing their websites could (and
should) be doing more. Whether you need help auditing what you already have or want to level
up your digital presence, we’re here to help you make smarter, more confident decisions
about your website.
Let’s Talk