3 June 3 Reasons Why 99Designs is Great for a Small Business We deal with companies of all sizes, but we have to work with small businesses slightly differently. Why? You can probably guess why… Budget. Even if a small business does have a budget for certain things, it’s often difficult for small business owners to justify certain expenses. One of these things includes branding – especially logos and artwork for your social media channels. By Will Strohl Business, Website Brand, Brand Identity, Branding, Design, Logo, Marketing, Small Business Loading Disqus... Read More »
1 June Getting Started with Your Own E-Mail Marketing Campaign (7 Easy Steps) If you’ve never done your own e-mail marketing campaign, the very idea of it can be quite overwhelming – intimidating at the least. Your head will be full of questions and you’ll like not know where to start. But that’s just it. You must start. As our friends at Nike would say, “Just do it!” So let’s get started! By Will Strohl Business, Website Business, Content Marketing, Email, Marketing, Newsletters, Sales Loading Disqus... Read More »
30 October To Blog, or Not To Blog … It’s a Question of Value Deciding to write a company blog can feel like kind of a big deal. What’s hard is being committed to the project and getting past the intimidation. First, let’s talk about why writing a blog is so important for businesses today. In short, it’s all about Leadership, Marketing, and Brand. By Jeffrey J. Hardy Business, Internet, Leadership, Personal Branding, Website Blog, Blogging, Brand, Branding, Communication, Entrepreneur, Leadership, Marketing, Promotion, SEO, Success, Value, Website Loading Disqus... Read More »
24 October The Difference Between Sales and Marketing in the Internet Age I have been hearing this classic debate since my business school classes thirty years ago and it still rages today – “What is the difference between sales and marketing?” It seems that everyone is still confused, and nobody likes any of the answers given. Perhaps because all the answers seem to disagree with each other. But we still have to ask question …. By Jeffrey J. Hardy Business, Internet, Leadership Business, Difference, Leadership, Management, Marketing, Online, Sales Loading Disqus... Read More »
14 October Measure Everything on Your Website – But Start at the Top But we live in a world where you rarely have all the information you need to make those kinds of decisions by the time that you have to make them. So how do you balance your company’s need for constant innovation and experimentation against the imperative of ensuring that you are always moving your business forward and never backward? The answer is “measurement.” By Jeffrey J. Hardy Business, Internet, Technology, Website Analytics, Business, Internet, KPI, Marketing, Statistics, Success, Website Loading Disqus... Read More »