8 October Are Hashtags Dead on X? A 2025 Reality Check for Marketers You’ve probably seen bold X (formerly Twitter) threads that proclaim “hashtags are dead” — or at least that they’re useless for serious marketers these days. The truth is more nuanced. Hashtags have lost their easy “hack” status, but that doesn’t mean they’re entirely useless. They’ve just become one piece in a more complex discovery puzzle.In this post, we’ll dig into the latest academic and industry evidence, explore how hashtags are abused, and show how marketing teams can still use them smartly. By Will Strohl Business, General, Internet, Marketing, Personal Branding, Technology Cheat Sheet, Digital Marketing, Digital Marketing Research, Digital Marketing Trends, Hashtags, Marketing Research, Marketing Trends, Paid Ads, Social Media Marketing, Twitter, Upendo Ventures Loading Disqus... Read More »
30 September 5 Practical Tips to Optimize Your Site for AEO These days, people don’t always click a search result — they ask an AI assistant or see a quick snippet answer. If your website is the answer, you get visibility, credibility, and trust — even without a click. That’s where AEO (Answer Engine Optimization) comes in. By Will Strohl Business, General, Internet, Marketing, Technology, Website AEO, AI Overviews, AI Search, Answer Engine Optimization, FAQ Schema, HowTo Schema, Question Clusters, Small Business SEO, Structured Data, Zro-Click Answers Loading Disqus... Read More »
26 September When Your Browser Betrays You: A Lesson in Safeguarding Your Work This week I lost nearly half a day of productivity to something I thought could never happen — Google Chrome decided to forget ALL of my browser sessions. By Will Strohl General, Internet, Personal, Technology Browser Crash Recovery, Browser Session Manager, Chrome Session Restore, Google Chrome, Personal Productivity, Small Business Productivity Loading Disqus... Read More »
18 September Leveling Up: How Small Businesses Can Build a Website Foundation for Growth Every small business owner has that moment. The moment where you realize your website isn’t just a digital business card anymore — it’s either holding you back or propelling you forward. By Will Strohl Business, General, Marketing, Technology, Website AEO, Bay Area Business, Digital Marketing, SEM, SEO, Small Business Growth, Website Foundation, Website Optimization Loading Disqus... Read More »
11 August 5 Simple Website Tweaks That Can Bring in More Customers This Month With just a few quick tweaks, you can boost customer engagement, increase trust, and even generate more sales this month. Here’s how. By Will Strohl Business, General, Marketing, Technology, Website Call To Action, Contact Info, Digital Marketing, Local Business Marketing, Mobile Optimization, Small Business Marketing, Small Business Website, Social Proof, Website Conversions, Website Tweaks Loading Disqus... Read More »