9 June How Much Should I Charge? — Pricing Part 2: Making More eCommerce Profit This is the second in a 2-part series on pricing products to sell effectively online. Pricing Part 1: Selling Physical Products Online Pricing Part 2: Making More eCommerce Profit eCommerce is a mega-trend and competition is fierce. Selecting the right price for your products is a critical part of your success. In part 1 of this series, we talked about how to find the right price to charge for your products online from a business analysis point of view. In this article, we will focus on the tips and techniques that can help an eCommerce business increase profitability within a competitive landscape. By Jeffrey J. Hardy Business, General, Internet competitive analysis, cost, ecommerce, e-commerce, pricing, pricing strategy, roc, roi, selling online, strategy Loading Disqus... Read More »
1 June How Much Should I Charge? — Pricing Part 1: Selling Physical Products Online This is the first in a 2-part series on pricing products to sell effectively online. Pricing Part 1: Selling Physical Products Online Pricing Part 2: Making More eCommerce Profit eCommerce is a mega-trend and competition is fierce. Selecting the right price for your products is a critical part of your success. In this article, we will talk about how to find the right price to charge for your products online. By Jeffrey J. Hardy Business, General, Internet competitive analysis, cost, ecommerce, e-commerce, pricing, pricing strategy, roc, roi, selling online, strategy Loading Disqus... Read More »
20 May Should I Build and Maintain My Own Business Website? The answer is probably no. The phenomena is actually rather unique. A retailer may work with an architect or interior designer, but the actual work of designing and building a physical store is done by professionals. A chef has a lot to say about how to lay out a kitchen work-space. But you will rarely find the chef installing the flat-tops and burners. But there seems to be a perception that online business and eCommerce websites are somehow different. There are many reasons why you shouldn’t build your own business website. Let’s review a few of them together. By Jeffrey J. Hardy Business, Internet, Website Agencies, Agency, Business Priorities, DIY, Website Development Loading Disqus... Read More »
11 May Squarespace Is Going Public — What It Means to Your Business We have helped hundreds of businesses get online or improve their online experiences, so it’s important for us to keep informed about the platforms and technologies that make that happen. There is a mega-trend in the market right now and Squarespace is adapting to those changes. All of this could impact your business website and we wanted to keep you in the loop. By Jeffrey J. Hardy Business, General, Technology, Website Business, CMS, MailChimp, Squarespace, Weebly, Wix Loading Disqus... Read More »
23 April How to Prepare and Format eCommerce Product Images How your products look online is super-important. The first thing that most eCommerce merchants do is establish a style — what kind of background you use, how much exposure, are the products by themselves, or display in context as "lifestyle" images. All that is important for the consistency of your brand and the look of your website theme. Those are the more subjective aspects of product photography. By Jeffrey J. Hardy Business, General, Technology, Website best practices, ecommerce, e-commerce, images, performance Loading Disqus... Read More »