Google Analytics Articles

Fresh information leads to smart decisions. We rebuilt how runsonUpendo prepares your website analytics, turning a day-and-a-half job into less than an hour.

Growing online starts with knowing what happens on your website. runsonUpendo analytics show how visitors find you, what they do, and which pages turn them into customers.

Your website isn’t just a digital brochure. Done right, it’s the hardest-working employee you’ll ever have. It doesn’t sleep, it doesn’t call in sick, and it’s always on the clock.

Most people focus on keywords, backlinks, and rankings. But there’s one overlooked metric that can reveal if your website traffic is truly working: bounce rate.

How do you measure, track, and make decisions in your day-to-day life? When you're on a new diet, do you weigh yourself? What about your car? Do you just forgo your fuel gauge and mileage, then just hope for the best on your next commute or road trip? Probably not... Why would you do any of that for your business and website? Measure and analyze everything!

Google Analytics is often taken for granted in too many ways. When the average company thinks about Google Analytics, they simply ensure their Google Analytics code is in place, and they keep track of what I refer to as vanity metrics. Copy. Paste. Done, right? Vanity metrics are quite deceiving, to be honest, and you’re only scratching the surface with what you could (and probably should) be doing with Google Analytics. In this article, we’re going to discuss how to dive deeper into your Google Analytics integration to grow your business.

Configuring your Google Analytics in previous versions of DNN was super simple. You would just navigate to the Google Analytics page and paste in your Google Analytics tracking ID. Since DNN 9 was released, some of the administration that was easily accessible is yet to be added back to the administration area. This article will help you to enable and update Google Analytics to use the most current version, Universal Analytics. This is important since the default version of Google Analytics is using DoubleClick. You can blame me for that since I submitted that pull request, but it was the current at the time…