Business Insights Meet Pulses: Finally See the Story Behind Your Website Numbers October 20, 2026/Will Strohl/Business You sent a newsletter. You spoke at an event. Then your traffic jumped. Pulses puts your business activities right on your website analytics timeline, so the numbers finally make sense. Numbers Are Useful. Context Makes Them Powerful. You sent a newsletter. Spoke at an event. Launched a service. Ran an ad. Then your website traffic changed. But what was happening that week? Finding out should not mean digging through old emails and calendars. Say hello to runsonUpendo Pulses: activity markers that place the work you do to promote your business right beside your website performance. What Are Pulses? Pulses let you record business and marketing activities on the same timeline as your website analytics. Pick an activity type, add a date, and write a short note. Your activity then shows up as a marker on your daily trend chart. Now you can look at visitors, visits, page views, engagement, and conversions with two questions side by side: "What did we do?" and "What happened on our website?" What It Means for Your Business Stop piecing the story together: keep dated notes beside your website trends. Give reports real context: see when newsletters, ads, events, and announcements happened. Track work beyond the web: record networking events, speaking gigs, print ads, and sponsorships. Save time on repeats: set a schedule for regular activities instead of entering every date. Have better team conversations: explain a busy week or a quiet month with ease. Track the Activities That Matter Email Marketing Newsletters, newsletter mentions, and surveys. Advertising Commercial, print, and radio ad launches. Events and Relationships Networking events, workshops, webinars, and sponsorships. Content Marketing Blog posts, outside articles, guest mentions, and press releases. Website Improvements New pages, content changes, gallery images, and directory listings. Business Milestones Product launches, new services, podcasts, and speaking engagements. A Simple Example You send a newsletter on Tuesday and attend a local business event on Thursday. You add a Pulse for each. Next time you open your website report, those markers show what was going on around a change in traffic. Now you have a story, not just a number. Regular activity? Pulses supports daily, weekly, monthly, and yearly schedules, like "the second Tuesday" or "the last Friday." We also turned supported past records, such as published blog posts, events, and gallery images, into historical Pulses to give you a head start. Good to know: More visits after an event do not prove the event caused them. Pulses helps you compare timing and ask good questions. It does not detect every activity for you or promise sales tracking or return on investment. Let's Chat! We'd love to work with you. Let's talk about how. Contact Us