Brand Identity Articles

Your logo is not your brand. Your colors are not your brand. Your fonts are not your brand. A brand is how people *feel* about your business when you're not in the room. Here's why it matters more than ever.

One of the number one things I speak about with clients is brand, or branding.  In fact, when embarking on any project, internal or external, it’s probably the very first thing that we discuss.  This is especially true with small businesses and businesses who need to employ local and social media marketing strategies.  You need to first know what your brand is, how to speak about your brand (with as few words as possible), and how people should perceive your brand.  Most importantly, what will people say about your brand when you’re not looking?

Last night, I had the pleasure of presenting to the Toronto Area DNN Users Group (a.k.a., TADUG), hosted by Aderson Oliveira.  TADUG is currently enjoying a revival, so I couldn’t pass up this opportunity.  He asked me to bring some e-commerce goodness to their user group, and I hope I delivered.  In this presentation and Q&A, we discuss some of the most critical trends and techniques that e-commerce website owners should remember.  Spoiler alert…  There are actually 6 tips in this presentation.  Surprise!

We deal with companies of all sizes, but we have to work with small businesses slightly differently.  Why?  You can probably guess why… Budget.  Even if a small business does have a budget for certain things, it’s often difficult for small business owners to justify certain expenses.  One of these things includes branding – especially logos and artwork for your social media channels.