Are Hashtags Dead on X? A 2025 Reality Check for Marketers October 9, 2025/Will Strohl/Business You’ve probably seen bold X (formerly Twitter) threads that proclaim “hashtags are dead” — or at least that they’re useless for serious marketers these days. The truth is more nuanced. Hashtags have lost their easy “hack” status, but that doesn’t mean they’re entirely useless. They’ve just become one piece in a more complex discovery puzzle.In this post, we’ll dig into the latest academic and industry evidence, explore how hashtags are abused, and show how marketing teams can still use them smartly. Read Article Are Hashtags Dead on X? A 2025 Reality Check for Marketers
Getting Comfortable with Personalized Marketing: A Simple First Step Toward Authenticity July 31, 2025/Will Strohl/Business Marketing is more personal than ever, and authenticity is your secret weapon. Here are tips to get started! Read Article Getting Comfortable with Personalized Marketing: A Simple First Step Toward Authenticity