An Interview with David Poindexter About nvQuickPulse and More

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• How Much Should I Charge? — Pricing Part 2: Making More eCommerce Profit

  

  This is the second in a 2-part series on pricing products to sell effectively online.

  • Pricing Part 1: Selling Physical Products Online
  • Pricing Part 2: Making More eCommerce Profit

  eCommerce is a mega-trend and competition is fierce. Selecting the right price for your products is a critical part of your success. In part 1 of this series, we talked about how to find the right price to charge for your products online from a business analysis point of view. In this article, we will focus on the tips and techniques that can help an eCommerce business increase profitability within a competitive landscape.

• 5 Things Leaders Should NEVER Say Out Loud and How to Deal With It

  

  This topic is as old as leadership is.  From the very beginnings of people being led, this art has been studied.  People have been training, writing, and blogging about how to best communicate to those you mean to lead.  The problem with saying anything to your staff is that they will always have three meanings, regardless to how much planning, thought, and good will you put into it.  There will be what your words mean, what you mean by your words, and what each member of your team thinks you mean by it.  It’s your responsibility to either strike certain phrases and statements from your vocabulary, or learn when the right time to use those words is.

• User Testing Made Easy with 3 Important Tips

   

  I thought that I knew what usability was.  I mean, it’s simple, right?  You just make sure people can use your product.  Wrong – kind of…  Even though you can simplify it like that, there is so much more to consider when usability is being addressed.  How do I know that?  Well, one of my favorite books these days is not a technical book, per se, but rather a non-technical book that focuses on design in technology.  It is called Don’t Make Me Think, written by Steve Krug.

• Mobile Friendly Business Websites … It’s More Than Responsive Design

  

  Once you have a responsive business website, you are only half-way done. To ensure that your site is mobile-friendly you need to think about mobile every time you make content to put on your website. By always “thinking mobile” you will change the way you choose and edit images, it will influence the way you write, and it will naturally limit the complexity and number of widgets and apps that you use.
• Getting the Most Out of Your Google Analytics DNN Integration

  

  Google Analytics is often taken-for-granted in too many ways. When the average company thinks about Google Analytics, they simply ensure their Google Analytics code is in place and they keep track of what I refer to as vanity metrics. Copy. Paste. Done, right? Vanity metrics are quite deceiving, to be honest, and you’re only scratching the surface with what you could (and probably should) be doing with Google Analytics. In this article, we’re going to discuss how to dive deeper into your Google Analytics integration to grow your business.

• CMS State of the Union: Data-Based Insights From the Past Two Years

  

  If you didn’t already know, CMS is an acronym for “content management system.”  A CMS is used by many developers, consultancies, and companies to build their website.  It’s an incredibly common thing to do, as any flavor of CMS you choose will always save you effort and money, compared to building a website from nothing.  This is especially true if you look at the lifetime investment of your website.  Using a CMS framework or solution of some kind just seems to make sense.  After all, this is what I’ve built my own career upon since 2001.  However, then, CMS was known as a portal or portal framework.  That’s a long time ago, so it’s not a bad idea to take stock of things every now and thing to see if what you’re doing is the correct thing.  To this end, I asked myself, “How is CMS doing right now, and does it make sense to still be doing CMS-related work in the future?”