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Our team loves to share our thoughts, research, experiences here in our blog. Please enjoy our articles and leave a comment to let us know what you think.
1 August
In most social networks, connecting with someone else can feel like a personal decision. After all, if you accept a friend request in Facebook, you’ve just given access to all of your “private” images and updates. They’ll see that embarrassing photo of you at the beach. {GASP!} This has trained us to be weary of who we allow to be “connected” with us online. So much so that some people have private Twitter accounts. (Something that I have yet to understand.)
22 July
In many ways, LinkedIn is just like every other social network. It allows you to create a profile. You add details about yourself, upload your preferred photo, and connect with other people. You post status updates, and like and/or comment on updates by others. However, as we continuously point out on this site, LinkedIn is not like every other social network. You need to carefully consider how you update your profile on LinkedIn, beginning with your profile photo.
2 July
You might be looking at this thinking, “Duh!” If you are, you should still keep reading. If you’re not, yes, you keep reading too. When a company wants to advertise itself, it will traditionally begin to perform various marketing activities. You’ll begin to see their logos on ads on various websites and in newspapers or magazines. You’ll see them on billboards, bus benches, and conference swag. Their brand may be plastered on TV in commercials, or as sponsors of a show or event. Their postcards might come to your mailbox at home. They might get cross-promoted through other promotions by other companies. This is just the tip of the ice berg. The bottom line is this, they get their brand in front of you one way or another. They know someone will be looking, watching, deciding.