26 June Running Out of Content Ideas? You’re Sitting on a Goldmine. June 26, 2025By Will Strohl | 2 MIN READ Let’s be honest — creating content for your website, blog, or social media can sometimes feel impossible. You stare at the screen thinking, 'I have no idea what to post right now.' But here’s the truth… You are surrounded by content ideas. You’re having these conversations every day — with clients, prospects, colleagues — and each one is packed with content waiting to be shared. Here’s the fastest way to find it: Check Your Sent Folder Look at any email you’ve sent where you were helping a client, answering a question, or explaining something. What did they ask you? What did you explain in response? That is content. Right there. If one person asked it, there are dozens more silently wondering the same thing. Turn it into a post, a blog, a video, or even a checklist. Use the Deals You Didn’t Win The deals you didn’t close are content gold. What questions did the prospect ask before walking away? What objections did they have? Was there confusion about your service, pricing, process, or value? Break it down. Educate people. Share lessons learned. Not only does this position you as an expert, but it builds trust. More Simple, Effective Ways to Find Content Ideas: Answer the FAQs Turn common questions into valuable content. Each one is an opportunity. Tell Your Client Success Stories Share how you solved problems for clients. People connect with stories way more than sales pitches. Document, Don’t Create Share what you’re working on, a challenge you just solved, or a peek behind the curtain. Talk About Common Mistakes Teach people what to avoid in your space. Educate them with real examples. Rant (Productively) Got a pet peeve in your industry? Share it. People are drawn to strong, helpful opinions. Share Your Own Journey Why did you start your business? What lessons did you learn? People love seeing the human side of businesses. Bottom Line You are already sitting on an endless supply of content. It’s in your inbox. It’s in your sales calls. It’s in the wins, the losses, the questions, and the conversations you have every day. The key is simple: Pay attention. Capture it. Share it. Because if one person needed to hear it, many others do too. Need Help? If you’re ready to turn your website into a real business tool — one that actually generates leads instead of just sitting there — that’s exactly what we do. Let’s chat. Let's Chat! We'd love to work with you. Let's talk about how. Contact Us June 26, 2025By Will Strohl Business, General, Website Blogging Ideas, Content Marketing, Small Business Marketing, Social Media Tips, Website Content About the Author Will Strohl Founder & CEO Upendo Ventures Overall, Will has nearly 20 years of experience helping website owners become more successful in all areas, including mentoring, website development, marketing, strategy, e-commerce, and more. Please enable JavaScript to view the comments powered by Disqus. blog comments powered by Disqus Related Posts Content Personalization on Squarespace Squarespace has been gaining traction ever since it was first released, and for good reason. It's hands-down one of the best options for any new company to launch their first website. You don't need to be technical to create and manage your website. 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Getting the Most Out of Your Google Analytics DNN Integration Google Analytics is often taken-for-granted in too many ways. When the average company thinks about Google Analytics, they simply ensure their Google Analytics code is in place and they keep track of what I refer to as vanity metrics. Copy. Paste. Done, right? Vanity metrics are quite deceiving, to be honest, and you’re only scratching the surface with what you could (and probably should) be doing with Google Analytics. In this article, we’re going to discuss how to dive deeper into your Google Analytics integration to grow your business. Authenticity Is the New Marketing Strategy for Small Business in 2025 With AI-generated content flooding the internet, trust is at an all-time low. Small business owners must embrace their role as content creators to rise above the noise and win attention the right way.