2 June If Your Website Were an Employee, Would You Give It a Raise? June 2, 2025By Will Strohl | 1 MIN READ Your website isn’t a brochure. It’s your hardest-working employee — or at least, it should be. Two Questions Every Business Owner Should Be Asking Most small business owners treat their website like a one-and-done project. But in reality, your website is a 24/7 sales representative — and it’s time we started treating it like one. How many leads is your website generating? If you don’t know, then you don’t know if it’s working. That’s the first red flag. What’s the ROI of your website investment? When you compare the cost of your website to the business it brings in, are you coming out ahead? Or is it a silent money pit? Here’s the Bonus Question If your website were a human salesperson, would you: Give them a raise? Put them on a performance improvement plan? Or quietly hope they’d quit? Now here’s the kicker: If your website isn’t performing… is it the website’s fault? Or is it the fault of its manager — you? What a High-Performing Website Should Be Doing A properly managed website should: Attract qualified leads Explain your unique value Make it easy for visitors to take the next step Track and improve performance over time If yours isn’t doing that, it’s not your best employee. It might be your most expensive liability. Good News: We Can Fix This, Together! At Upendo Ventures, we help small businesses transform their websites into lead-generating, deal-closing machines. Whether it needs a refresh or a full rebuild, we’ve got your back. Let’s talk about making your website earn its keep → Let's Chat! We'd love to work with you. Let's talk about how. Contact Us June 2, 2025By Will Strohl Business, General, Internet, Leadership, Website San Carlos Web Consulting, Small Business Website Strategy, Upendo Ventures, Website Lead Generation, Website ROI About the Author Will Strohl Founder & CEO Upendo Ventures Overall, Will has nearly 20 years of experience helping website owners become more successful in all areas, including mentoring, website development, marketing, strategy, e-commerce, and more. Please enable JavaScript to view the comments powered by Disqus. blog comments powered by Disqus Related Posts Is Your Website Helping or Hurting Your Reputation? Your website is your digital storefront. Are people walking in—or walking away? It's EASY to do either. A Website is Never “Done”: 5 Reasons You Should Never Start Ignoring Your Business’s Website Your website isn’t like a printed brochure — it doesn’t have a “final version.” It’s a living, breathing part of your business that works for you 24/7… or at least it should. Your Website Is Never Done – It’s a Core Process, Not a Project (and that's a good thing) Your website isn’t “done.” In fact, it will never be. When implemented well, a website will be in a constant state of innovation, progress, and improvement because that is the natural state of every healthy business. And ultimately, your website is a representation of your business. From Squarespace Site to Growth Engine: Why It’s Time to Level Up Your Website When you first launched your business, your website only had one job: exist. You needed something quick, affordable, and easy to update—just enough to prove you were real. Platforms like Squarespace and Wix made that possible. Your Website Might Be Online… But Is It Working *for* You? If you’re not sure what your site is doing — or *not* doing — for your business, let’s talk. We’ll help you figure it out and handle all the heavy lifting behind the scenes. Measure Everything on Your Website – But Start at the Top But we live in a world where you rarely have all the information you need to make those kinds of decisions by the time that you have to make them. So how do you balance your company’s need for constant innovation and experimentation against the imperative of ensuring that you are always moving your business forward and never backward? The answer is “measurement.”