Business Articles

Our team loves to share our thoughts, research, and experiences here on our blog. Please enjoy our articles and leave a comment to let us know what you think.

Squarespace Is Going Public - What It Means to Your Business

Squarespace Is Going Public — What It Means to Your Business

Jeffrey J. HardyBusiness

We have helped hundreds of businesses get online or improve their online experiences, so it’s important for us to keep informed about the platforms and technologies that make that happen. There is a mega-trend in the market right now and Squarespace is adapting to those changes. All of this could impact your business website and we wanted to keep you in the loop.

Preparing Your Customers for COVID-19

Preparing Your Customers for COVID-19

Will StrohlBusiness

This really is an unprecedented time we all find ourselves in. More and more, our respective jurisdictions are ordering us all to stay home. For many people, it’s simply not possible. Our grocers, hospital staff, and others must go into work still. There is another segment of us that can still run our business from home. Still, others might need to do both. Regardless, this article contains some critical tips for your company to remain helpful to your respective customer base. After all, we need to keep our businesses running.

Tips & Tricks for Being Productive When Working at Home

Tips & Tricks for Being Productive When Working at Home

Will StrohlBusiness

Most of us are finding ourselves working from home. With the COVID-19 virus pushing us all more and more indoors and away from the office, we're finding ourselves becoming remote workers. Since our team has been 100% remote since inception, we have a lot of lessons we've learned over the years. This post includes a video and slide deck presentation full of tips and resources that you and your team can use to be more productive working from home.

Getting Started with Your Own E-Mail Marketing Campaign (7 Easy Steps)

Will StrohlBusiness

Upendo Ventures: How to Get Started with E-Mail Campaigns

If you’ve never done your own e-mail marketing campaign, the very idea of it can be quite overwhelming – intimidating at the least.  Your head will be full of questions and you’ll like not know where to start.  But that’s just it.  You must start.  As our friends at Nike would say, “Just do it!”  So let’s get started!

The Difference Between Sales and Marketing in the Internet Age

Jeffrey J. HardyBusiness

The Difference Between Sales and Marketing for Modern Online Business

I have been hearing this classic debate since my business school classes thirty years ago and it still rages today – “What is the difference between sales and marketing?” It seems that everyone is still confused, and nobody likes any of the answers given. Perhaps because all the answers seem to disagree with each other. But we still have to ask question ….

Measure Everything on Your Website – But Start at the Top

Jeffrey J. HardyBusiness

Upendo Blog Header Image Template

But we live in a world where you rarely have all the information you need to make those kinds of decisions by the time that you have to make them. So how do you balance your company’s need for constant innovation and experimentation against the imperative of ensuring that you are always moving your business forward and never backward? The answer is “measurement.”

How Evaluating Software Can Build or Destroy a Company

Will StrohlBusiness

Frustrated Developer

I’ve been in the software industry for much longer than I’d care to admit at this point.  That’s another blog post though.  Much of it has been centered around building products.  One of the things that seems to not go away is the expectation that a software trial is infinite, or free.  Regardless to whether you pay a single penny, trials aren’t free.  They cost companies money - even if you’re evaluating it on your own computer.  The moment you move from evaluation to development, you’re hurting the company that builds the software.  Here’s how…

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