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Brand Authenticity Articles

Our team loves to share our thoughts, research, and experiences here on our blog. Please enjoy our articles and leave a comment to let us know what you think.

Getting Comfortable with Personalized Marketing: A Simple First Step Toward Authenticity

July 31, 2025Will StrohlBusiness

Marketing is more personal than ever, and authenticity is your secret weapon. Here are tips to get started!

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Most Popular Posts

Are Hashtags Dead on X? A 2025 Reality Check for Marketers

October 9, 2025Will StrohlBusiness

You’ve probably seen bold X (formerly Twitter) threads that proclaim “hashtags are dead” — or at least that they’re useless for serious marketers these days. The truth is more nuanced. Hashtags have lost their easy “hack” status, but that doesn’t mean they’re entirely useless. They’ve just become one piece in a more complex discovery puzzle.

In this post, we’ll dig into the latest academic and industry evidence, explore how hashtags are abused, and show how marketing teams can still use them smartly.

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Turn Your Space Into a Revenue Stream: Top Platforms to List Your Venue

August 4, 2025Will StrohlBusiness

Turning your space into a part-time venue isn’t just smart - it could be one of the easiest ways to grow your revenue without changing your business model.

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5 Practical Tips to Optimize Your Site for AEO

October 1, 2025Will StrohlBusiness

These days, people don’t always click a search result — they ask an AI assistant or see a quick snippet answer. If your website is the answer, you get visibility, credibility, and trust — even without a click. That’s where AEO (Answer Engine Optimization) comes in.

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Your AI Keeps Forgetting. Here Is How Your Business Can Stop Paying for It.

July 18, 2026Will StrohlBusiness

AI tools promise to save time, but unreliable memory, limited file access, and disconnected project history can force businesses to repeat work, re-explain requirements, and correct preventable mistakes. This article explains what AI forgetfulness means for everyday business users and offers practical ways to preserve context, protect institutional knowledge, and reduce inefficiency.

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How to Do a Technical SEO Audit (Without the Tech Headache)

October 13, 2025Will StrohlBusiness

If your website isn’t showing up the way it should, the problem may be the “behind‑the‑scenes” setup. This guide explains—in plain English—how to check the most important technical SEO items so more customers can find you.

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Cookies, Explained (Without the Tech Jargon)

January 7, 2026Will StrohlInternet

Cookies power the internet - but not the kind you eat... And, they have zero calories! Cookies play a small but important role in how websites work behind the scenes. Learn more...

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How Small Businesses Can Drive Real-World Traffic with Influencers

July 19, 2025Will StrohlBusiness

Learn practical, real-world influencer strategies to bring more people into your business — no massive budget required.

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Practical AI Training for Everyday People & Business Is Here

January 28, 2026Will StrohlBusiness

If you’re considering AI for your business and want guidance before committing to tools or processes, this AI training is a smart first step.

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A Year of Momentum, Trust, and Building What Actually Matters

January 21, 2026Will StrohlBusiness

As we look back on the past calendar year, one thing stands out more than anything else: this has been a year of trust.

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Adding Universal Google Analytics to DNN 9.1

September 18, 2017Will StrohlTechnology

Configuring your Google Analytics in previous versions of DNN was super simple. You would just navigate to the Google Analytics page and paste in your Google Analytics tracking ID. Since DNN 9 was released, some of the administration that was easily accessible is yet to be added back to the administration area. This article will help you to enable and update Google Analytics to use the most current version, Universal Analytics. This is important since the default version of Google Analytics is using DoubleClick. You can blame me for that since I submitted that pull request, but it was the current at the time…

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Most Recent Posts

Your Blog Just Got a Megaphone: Smarter SEO, Social Sharing, and Video on runsonUpendo

November 6, 2026Will StrohlWebsite

Great articles deserve to be found. The newest runsonUpendo blog update fills in your SEO for you, makes every post look sharp when shared, and lets you add videos, slides, and code samples with ease.

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Stop Fixing Your Blog Posts: Easier Editing, Less Rework, More Time for You

November 3, 2026Will StrohlWebsite

Your ideas deserve to be shared, not stuck in a fight with your website. The latest Blog Manager update protects your formatting, gives credit to the right author, and helps you spot mistakes fast.

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Turn Every Page Into a Shopping Opportunity with New Hotcakes Commerce Product Displays

October 28, 2026Will StrohlBusiness

Your next customer might land on a blog post or gift guide, not your store page. New Hotcakes Commerce product displays put the right products right where shoppers are already looking.

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Clear Your Website Form Inbox in Minutes: Bulk Updates, Shared Notes, and Automatic Cleanup

October 26, 2026Will StrohlWebsite

Your website brings people to you. Managing their messages should not slow you down. New bulk tools, shared team notes, and automatic cleanup make your form inbox fast and tidy.

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Three Ways to Write, One Happy Blog: New Editing Tools for Your Small Business Website

October 25, 2026Will StrohlWebsite

Your business knows things your customers want to learn. New Blog Manager editing modes, built-in image uploads, and article view counts make sharing that knowledge simple.

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Hiring? Your Website Can Help You Find Your Next Great Team Member

October 23, 2026Will StrohlBusiness

You are building a business. Your website should help you build your team, too. With Job Postings on runsonUpendo, you can share openings right on your site and let your network spread the word.

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Is Your Website Getting Stronger? Track Your Domain Authority Right in runsonUpendo

October 20, 2026Will StrohlInternet

Your website should help people find you, trust you, and reach out. New Domain Authority Tracking shows your latest SEO strength score, how it changed, and its history, all in one place.

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Meet Pulses: Finally See the Story Behind Your Website Numbers

October 20, 2026Will StrohlBusiness

You sent a newsletter. You spoke at an event. Then your traffic jumped. Pulses puts your business activities right on your website analytics timeline, so the numbers finally make sense.

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From a Day and a Half to Under an Hour: Faster Website Data Means Faster Decisions

October 18, 2026Will StrohlTechnology

Fresh information leads to smart decisions. We rebuilt how runsonUpendo prepares your website analytics, turning a day-and-a-half job into less than an hour.

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Know What's Working: Smarter Website Analytics Built for Small Business Growth

October 16, 2026Will StrohlBusiness

Growing online starts with knowing what happens on your website. runsonUpendo analytics show how visitors find you, what they do, and which pages turn them into customers.

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Brand Authenticity Articles

Getting Comfortable with Personalized Marketing: A Simple First Step Toward Authenticity

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