Marketing Articles

Our first session at DNN Summit 2021 this year was a short introduction to search engine optimization (SEO) and then a deeper dive on how to manage the Robots.txt file in your DNN website. Management of this critical SEO file is easier than ever on DNN 9.8 and newer. This blog post is a follow-up to provide resources for the event attendees.

Squarespace has been gaining traction ever since it was first released, and for good reason. It's hands-down one of the best options for any new company to launch their first website. You don't need to be technical to create and manage your website. Anyone with any level of proficiency with a web browser can be a web hero.

It takes a lot of effort and time to develop a website for your business, especially for non-tech savvy folks. But soon you realize that your website is not generating enough traffic or business as expected. Have you ever wondered why?

There are always updates throughout the internet that impact your website.  Keeping up with them can seem downright impossible for most - even if you're in the industry.  There are two major updates this year that you need to be highly aware of though.  If you don't adjust accordingly, the availability and discovery of your website could be drastically impacted.  

This really is an unprecedented time we all find ourselves in. More and more, our respective jurisdictions are ordering us all to stay home. For many people, it’s simply not possible. Our grocers, hospital staff, and others must go into work still. There is another segment of us that can still run our business from home. Still, others might need to do both. Regardless, this article contains some critical tips for your company to remain helpful to your respective customer base. After all, we need to keep our businesses running.

How do you measure, track, and make decisions in your day-to-day life? When you’re on a new diet, do you weigh yourself? What about your car? Do you just forgo your fuel gauge and mileage, then just hope for the best on your next commute or roadtrip? Probably not... Why would you do any of that for your business and website? Measure and analyze everything!

Our team has been working hard at delivering the next great release of Hotcakes Commerce.  We primarily focused on some updates that both our support clients and the community really wanted.  We’re very happy to announce that version 03.02.02 is ready for you and it brings with it some very popular updates.

Our team has been working hard at delivering the next great release of Hotcakes Commerce.  This time, we primarily focused on some updates that both our support clients and the community really wanted.  We’re very happy to announce that version 03.02.01 is ready for you and it brings with it some very popular updates.

One of the number one things I speak about with clients is brand, or branding.  In fact, when embarking on any project, internal or external, it’s probably the very first thing that we discuss.  This is especially true with small businesses and businesses who need to employ local and social media marketing strategies.  You need to first know what your brand is, how to speak about your brand (with as few words as possible), and how people should perceive your brand.  Most importantly, what will people say about your brand when you’re not looking?

Last night, I had the pleasure of presenting to the Toronto Area DNN Users Group (a.k.a., TADUG), hosted by Aderson Oliveira.  TADUG is currently enjoying a revival, so I couldn’t pass up this opportunity.  He asked me to bring some e-commerce goodness to their user group, and I hope I delivered.  In this presentation and Q&A, we discuss some of the most critical trends and techniques that e-commerce website owners should remember.  Spoiler alert…  There are actually 6 tips in this presentation.  Surprise!