Squarespace Is Going Public — What It Means to Your Business May 11, 2021/Jeffrey J. Hardy/Business We have helped hundreds of businesses get online or improve their online experiences, so it’s important for us to keep informed about the platforms and technologies that make that happen. There is a mega-trend in the market right now and Squarespace is adapting to those changes. All of this could impact your business website and we wanted to keep you in the loop. Read Article Squarespace Is Going Public — What It Means to Your Business
5 Reasons You Should Always Purchase a Support Plan September 10, 2020/Will Strohl/Business Support can be called different things, including maintenance. When using software, many people opt to not buy the optional support provided. However, there are many important reasons why one should not ignore purchasing a software support plan. Read Article 5 Reasons You Should Always Purchase a Support Plan
Preparing Your Customers for COVID-19 March 30, 2020/Will Strohl/Business This really is an unprecedented time we all find ourselves in. More and more, our respective jurisdictions are ordering us all to stay home. For many people, it’s simply not possible. Our grocers, hospital staff, and others must go into work still. There is another segment of us that can still run our business from home. Still, others might need to do both. Regardless, this article contains some critical tips for your company to remain helpful to your respective customer base. After all, we need to keep our businesses running. Read Article Preparing Your Customers for COVID-19
Tips & Tricks for Being Productive When Working at Home March 20, 2020/Will Strohl/Business Most of us are finding ourselves working from home. With the COVID-19 virus pushing us all more and more indoors and away from the office, we're finding ourselves becoming remote workers. Since our team has been 100% remote since inception, we have a lot of lessons we’ve learned over the years. This post includes a video and slide deck presentation full of tips and resources that you and your team can use to be more productive working from home. Read Article Tips & Tricks for Being Productive When Working at Home
Getting Started with Your Own E-Mail Marketing Campaign (7 Easy Steps) June 1, 2018/Will Strohl/Business If you’ve never done your own e-mail marketing campaign, the very idea of it can be quite overwhelming – intimidating at the least. Your head will be full of questions and you’ll like not know where to start. But that’s just it. You must start. As our friends at Nike would say, “Just do it!” So let’s get started! Read Article Getting Started with Your Own E-Mail Marketing Campaign (7 Easy Steps)
Four Indispensable Year-end Business Planning Tips for “Stratember” November 28, 2017/Jeffrey J. Hardy/Business December is the PERFECT time to be strategic and lay out a plan for the coming year in four key strategic areas. And if you do it now, then December can become “Stratember” where you jump weeks of months ahead of your competition. Here’s what you should do now. Read Article Four Indispensable Year-end Business Planning Tips for “Stratember”
The Difference Between Sales and Marketing in the Internet Age October 24, 2017/Jeffrey J. Hardy/Business I have been hearing this classic debate since my business school classes thirty years ago and it still rages today – “What is the difference between sales and marketing?” It seems that everyone is still confused, and nobody likes any of the answers given. Perhaps because all the answers seem to disagree with each other. But we still have to ask question …. Read Article The Difference Between Sales and Marketing in the Internet Age
Measure Everything on Your Website – But Start at the Top October 14, 2017/Jeffrey J. Hardy/Business But we live in a world where you rarely have all the information you need to make those kinds of decisions by the time that you have to make them. So how do you balance your company’s need for constant innovation and experimentation against the imperative of ensuring that you are always moving your business forward and never backward? The answer is “measurement.” Read Article Measure Everything on Your Website – But Start at the Top
Every Website is an eCommerce Site August 29, 2017/Jeffrey J. Hardy/Business When we think of eCommerce, it’s natural to think of Amazon.com, eBay, or one of the millions of small and large businesses selling “things” on the web. True enough. But let’s break down the basic elements of a good eCommerce website: Read Article Every Website is an eCommerce Site
How Evaluating Software Can Build or Destroy a Company May 12, 2015/Will Strohl/Business I’ve been in the software industry for much longer than I’d care to admit at this point. That’s another blog post though. Much of it has been centered around building products. One of the things that seems to not go away is the expectation that a software trial is infinite, or free. Regardless to whether you pay a single penny, trials aren’t free. They cost companies money - even if you’re evaluating it on your own computer. The moment you move from evaluation to development, you’re hurting the company that builds the software. Here’s how… Read Article How Evaluating Software Can Build or Destroy a Company