Imported Articles

If you’re considering AI for your business and want guidance before committing to tools or processes, this AI training is a smart first step.

If your website doesn’t have a clear next step for visitors, you’re probably leaving money on the table. Learn what a call-to-action is, why it matters, and how to do it right.

Most small business owners launch their websites and then never look back. We get it. But "set it and forget it” could be costing you more than you realize.

This book review will serve as numbers 2 and 3 in the three total that I promised you in my review of Confessions of a Public Speaker.  The reason being is that the first book in this review is Presentation Zen by Garr Reynolds.  He later wrote a follow-up to that book, Presentation Zen Design.  The first book focuses strictly on presentation itself, so the design aspect is somewhat glossed over.  The second book talks strictly about design to make up for it.

I have been doing technical presentations and training for several years now.  Like any level-headed person though, I know that I don’t know everything, and that I can always use more training myself, and do plenty of other things to make myself better at what I do.  So, I came across and read a few books about presenting.  This is the first of three book reviews.

I thought that I knew what usability was.  I mean, it’s simple, right?  You just make sure people can use your product.  Wrong – kind of…  Even though you can simplify it like that, there is so much more to consider when usability is being addressed.  How do I know that?  Well, one of my favorite books these days is not a technical book, per se, but rather a non-technical book that focuses on design in technology.  It is called Don’t Make Me Think, written by Steve Krug.