11 August 5 Simple Website Tweaks That Can Bring in More Customers This Month August 11, 2025By Will Strohl | 2 MIN READ With just a few quick tweaks, you can boost customer engagement, increase trust, and even generate more sales this month. Here’s how. Hey, it's Friday... So this one will be just the content. No fun GIFs. No fluff. Leave a comment if you missed the little things. *wink* Your website is more than just an online brochure — it’s a 24/7 representative for your business. The good news? You don’t need a full redesign to make it work harder for you. With just a few quick tweaks, you can boost customer engagement, increase trust, and even generate more sales this month. Here’s how. Section: Add a Clear Call-to-Action (CTA) on Every Page Every visitor should know exactly what to do next — whether that’s calling you, booking a consultation, or browsing your products. Make your main CTA stand out with a contrasting button color and friendly wording like “Let’s Get Started” or “Book Your Spot.” Section: Showcase Social Proof People trust other people. Add a few short, authentic testimonials from happy customers on your homepage and service pages. Even better — include their first name, location, or a small photo to make it feel real. Section: Make Your Contact Info Impossible to Miss Don’t hide your phone number, email, or contact form. Keep it in your website header or footer so customers can reach you without digging. The easier you make it to connect, the more likely they’ll take the first step. Section: Use One Strong, Benefit-Focused Headline The first thing visitors see should tell them why your business matters to them. For example: ❌ “We’ve Been in Business for 20 Years” ✅ “Helping Bay Area Homeowners Save on Energy Bills Since 2005” Make it about the customer, not just about you. Section: Optimize for Mobile Visitors Over half of website traffic now comes from smartphones. If your site is hard to read or slow to load on mobile, you could be losing customers. Test your site on your own phone — if anything feels clunky, fix it right away. Final Thought Small tweaks can add up to big results. Even just two or three of these changes could help more customers take the next step with you. If you’re not sure where to start, pick the one that feels easiest and tackle it today — your future customers are already out there looking for you. Let's Chat! We'd love to work with you. Let's talk about how. Contact Us August 11, 2025By Will Strohl Business, General, Marketing, Technology, Website Call To Action, Contact Info, Digital Marketing, Local Business Marketing, Mobile Optimization, Small Business Marketing, Small Business Website, Social Proof, Website Conversions, Website Tweaks About the Author Will Strohl Founder & CEO Upendo Ventures Overall, Will has nearly 20 years of experience helping website owners become more successful in all areas, including mentoring, website development, marketing, strategy, e-commerce, and more. Please enable JavaScript to view the comments powered by Disqus. blog comments powered by Disqus Related Posts CMS State of the Union: Data-Based Insights From the Past Two Years If you didn’t already know, CMS is an acronym for “content management system.” A CMS is used by many developers, consultancies, and companies to build their website. It’s an incredibly common thing to do, as any flavor of CMS you choose will always save you effort and money, compared to building a website from nothing. This is especially true if you look at the lifetime investment of your website. Using a CMS framework or solution of some kind just seems to make sense. After all, this is what I’ve built my own career upon since 2001. However, then, CMS was known as a portal or portal framework. That’s a long time ago, so it’s not a bad idea to take stock of things every now and thing to see if what you’re doing is the correct thing. To this end, I asked myself, “How is CMS doing right now, and does it make sense to still be doing CMS-related work in the future?” Mobile Friendly Business Websites … It’s More Than Responsive Design Once you have a responsive business website, you are only half-way done. To ensure that your site is mobile-friendly you need to think about mobile every time you make content to put on your website. By always “thinking mobile” you will change the way you choose and edit images, it will influence the way you write, and it will naturally limit the complexity and number of widgets and apps that you use. Your Website Is Never Done – It’s a Core Process, Not a Project (and that's a good thing) Your website isn’t “done.” In fact, it will never be. When implemented well, a website will be in a constant state of innovation, progress, and improvement because that is the natural state of every healthy business. And ultimately, your website is a representation of your business. How Much Should I Charge? — Pricing Part 2: Making More eCommerce Profit This is the second in a 2-part series on pricing products to sell effectively online. Pricing Part 1: Selling Physical Products Online Pricing Part 2: Making More eCommerce Profit eCommerce is a mega-trend and competition is fierce. Selecting the right price for your products is a critical part of your success. In part 1 of this series, we talked about how to find the right price to charge for your products online from a business analysis point of view. In this article, we will focus on the tips and techniques that can help an eCommerce business increase profitability within a competitive landscape. Getting the Most Out of Your Google Analytics DNN Integration Google Analytics is often taken-for-granted in too many ways. When the average company thinks about Google Analytics, they simply ensure their Google Analytics code is in place and they keep track of what I refer to as vanity metrics. Copy. Paste. Done, right? Vanity metrics are quite deceiving, to be honest, and you’re only scratching the surface with what you could (and probably should) be doing with Google Analytics. In this article, we’re going to discuss how to dive deeper into your Google Analytics integration to grow your business. 5 Things Leaders Should NEVER Say Out Loud and How to Deal With It This topic is as old as leadership is. From the very beginnings of people being led, this art has been studied. People have been training, writing, and blogging about how to best communicate to those you mean to lead. The problem with saying anything to your staff is that they will always have three meanings, regardless to how much planning, thought, and good will you put into it. There will be what your words mean, what you mean by your words, and what each member of your team thinks you mean by it. It’s your responsibility to either strike certain phrases and statements from your vocabulary, or learn when the right time to use those words is.
Hey, it's Friday... So this one will be just the content. No fun GIFs. No fluff. Leave a comment if you missed the little things. *wink* Your website is more than just an online brochure — it’s a 24/7 representative for your business. The good news? You don’t need a full redesign to make it work harder for you. With just a few quick tweaks, you can boost customer engagement, increase trust, and even generate more sales this month. Here’s how. Section: Add a Clear Call-to-Action (CTA) on Every Page Every visitor should know exactly what to do next — whether that’s calling you, booking a consultation, or browsing your products. Make your main CTA stand out with a contrasting button color and friendly wording like “Let’s Get Started” or “Book Your Spot.” Section: Showcase Social Proof People trust other people. Add a few short, authentic testimonials from happy customers on your homepage and service pages. Even better — include their first name, location, or a small photo to make it feel real. Section: Make Your Contact Info Impossible to Miss Don’t hide your phone number, email, or contact form. Keep it in your website header or footer so customers can reach you without digging. The easier you make it to connect, the more likely they’ll take the first step. Section: Use One Strong, Benefit-Focused Headline The first thing visitors see should tell them why your business matters to them. For example: ❌ “We’ve Been in Business for 20 Years” ✅ “Helping Bay Area Homeowners Save on Energy Bills Since 2005” Make it about the customer, not just about you. Section: Optimize for Mobile Visitors Over half of website traffic now comes from smartphones. If your site is hard to read or slow to load on mobile, you could be losing customers. Test your site on your own phone — if anything feels clunky, fix it right away. Final Thought Small tweaks can add up to big results. Even just two or three of these changes could help more customers take the next step with you. If you’re not sure where to start, pick the one that feels easiest and tackle it today — your future customers are already out there looking for you.