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Setting Goals and Objectives for your company is important. But if they're not SMART Objectives, you can end up hurting your business. Here's what you need to know to create SMART leadership through SMART Objectives now.

Deciding to write a company blog can feel like kind of a big deal. What’s hard is being committed to the project and getting past the intimidation. First, let’s talk about why writing a blog is so important for businesses today. In short, it’s all about Leadership, Marketing, and Brand.

I have been hearing this classic debate since my business school classes thirty years ago and it still rages today – “What is the difference between sales and marketing?” It seems that everyone is still confused, and nobody likes any of the answers given. Perhaps because all the answers seem to disagree with each other. But we still have to ask question ….

But we live in a world where you rarely have all the information you need to make those kinds of decisions by the time that you have to make them. So how do you balance your company’s need for constant innovation and experimentation against the imperative of ensuring that you are always moving your business forward and never backward? The answer is “measurement.”

Google Analytics is often taken-for-granted in too many ways. When the average company thinks about Google Analytics, they simply ensure their Google Analytics code is in place and they keep track of what I refer to as vanity metrics. Copy. Paste. Done, right? Vanity metrics are quite deceiving, to be honest, and you’re only scratching the surface with what you could (and probably should) be doing with Google Analytics. In this article, we’re going to discuss how to dive deeper into your Google Analytics integration to grow your business.

DNN Summit has a long history.  It’s grown a lot since 2009, when I first founded the Day of DotNetNuke conference.  Back then, I used to speak at pretty much every user group and conference I could get to.  I love public speaking.  I love helping people learn something new – or better – helping inspire people to try something they may have never before considered.  I took about 2 years off from speaking, and now… I’m back!  I’ll be speaking at DNN Summit!

Your website isn’t “done.” In fact, it will never be. When implemented well, a website will be in a constant state of innovation, progress, and improvement because that is the natural state of every healthy business. And ultimately, your website is a representation of your business.

The Hotcakes Commerce community was recently restored a few months ago when version 3.0 was released.  This was welcomed with a lot of enthusiasm since our community was once very large and strong.  There was a bit of gamification in the previous community, and we wanted to ensure that we still had that kind of experience with the new one.  This article will help you get to know a bit more about the new community features that give you rewards.

Once you have a responsive business website, you are only half-way done. To ensure that your site is mobile-friendly you need to think about mobile every time you make content to put on your website. By always “thinking mobile” you will change the way you choose and edit images, it will influence the way you write, and it will naturally limit the complexity and number of widgets and apps that you use.

Configuring your Google Analytics in previous versions of DNN was super simple.  You would just navigate to the Google Analytics page and paste in your Google Analytics tracking ID.  Since DNN 9 was released, some of the administration that was easily accessible is yet to be added back to the administration area.  This article will help you to enable and update Google Analytics to use the most current version, universal analytics.  This is important since the default version of Google Analytics is using DoubleClick.  You can blame me for that since I submitted that pull request, but it was the current at the time…